Persona, FintruX to streamline the onboarding process with blockchain

Persona, the blockchain-based solution for identity management,
has announced its partnership with FintruX , the P2P lending
ecosystem, to streamline the onboarding process.
Persona is an identity management solution that develops its
own blockchain, as opposed to other projects being developed as
ERC20 tokens over Ethereum. FintruX, once enrolled in Persona
blockchain, will be able to update or verify the borrowers
individual’s identity with 2x the level of authentication,
bringing their verification level to 100%.
Persona won’t have access at any given moment to individuals
private details. Persona will empower FintruX customers by
giving them control over their personal data as well as the means
to secure access to their private details.
Persona is composed of three segments:
the blockchain which holds the transaction data and IPFS for
storage
a web app and dashboard for the individual to use
a mobile app which helps data management
Once the user creates his identity, the data stored is secured by
the cryptographic algorithms of the blockchain. By saving the user
data on the blockchain and not in a centralized application or
server, Persona offers the a CaaS (Customer-as-a-Service)
solutio. By moving the ownership of the data to the customer,
away from the company, corporations can secure themselves from
extortions and thefts.